Our Designer + Founder

Sara Ross

FiorSó was set up in 2021 by ex-lawyer-turned-jeweller, Sara Ross.

The journey started in 2018 when Sara’s youngest child was diagnosed with a life-threatening illness. Sara took time away from her work to care for her child and during that time she started to seriously think about pursuing her long held passion for creative arts and in particular, jewellery.

Life was crazy. I was working as a lawyer in an international law firm, flying all over the place and working crazy hours. I'd always admired people who had made big career switches, especially those swapping the office for creative enterprise - I've always been creative and it's something I had dreamed about but never thought I'd do.

Then my youngest was diagnosed and everthing stopped. I took leave from my job to care her. Suddenly my whole family and I were looking a life with a renewed perspective - one that put fulfilment and family at the heart of it.

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With that in mind, and despite looking at starting a business in the midst of a global Pandemic, Sara was undeterred and launched FiorSó last year following her child’s recovery. The brand has gone from strength to strength since.

Our Brand + Ethos

Pronounced “fee-er-so”, the name FiorSo is a modern fusion of the Irish words Fior meaning “real/true” and Só meaning “luxury”.  The name captures our style + ethos.

Luxury runs through our whole brand. We make premium design-led jewellery, handcrafted using the highest quality materials.

But it's not just in the jewellery. All our orders come gift wrapped so even if you are making a gift to yourself the unwrapping experience is special.

Sustainability is also one of our core values. We follow a Sustainability Policy from production through to packaging. For example our pieces are created in small batches with little wastage and we use sustainable packaging. We also use recycled gold where possible.

In a world of mass production, this kind of slow production is a luxury and sustainable. It's the opposite of fast and generic fashion. You pay a bit more but you know what you are getting.

Our Style + Design Process

Our aesthetic is vibrant and confident. We love gold and silver paired with colourful resin enamelling and coloured pearls. Whilst contemporary, our designs often echo eras of the past.

I try to draw out the essence of an era. I do a lot of historical research - on fashion, but also on politics and social change. You can learn a lot about why certain styles emerged from what was going on politically and socially. For example the trend for women's decorative earrings re-emerged in the Art Deco era because women were becoming more socially liberated, started cutting their hair short and so needed to adorn their ears!

What’s New

This summer 2022 we were delighted that our Reverie Collection was chosen by Brown Thomas to be stocked in their flagship Dublin store as part of Create 2022. You can read more about that here. Reverie is a very romantic collection of floral earrings, necklaces, bracelets and rings in shades of pink, blue and yellow, designed using ornamental organic lines – like those used in art and posters throughout the Art Nouveau era.

The word Reverie means daydream in French. It's also the name of a popular poster created by Alphonse Mucha in 1897, one I've always admired, of a dreamy-eyed young woman sorrounded by flowers. So the name perfectly describes this collection. The collection was really well received at Brown Thomas.

Finally, whilst our gorgeous Deco Classic, Bridal + Calla Lilies Collections continue to be popular, we are also excited to announce that our AW22 The Black Edit will be launching soon – watch this space!